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Geoff Cain
Geoff Cain

This is a presentation I created for College of the Redwoods.

Education
1 of 47
Geoff Cain College of the Redwoods www.studentpirgs.org/open-textbooks
Godin, Seth. (2010) “The Coming Melt-Down in Higher Education (as seen by a marketer) http://sethgodin.typepad.com/
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],Producer Consumer
[object Object],[object Object],Publisher Student Professor
[object Object],[object Object],Students Bookstore Publisher Each textbook is bought and sold several times, but the publisher only profits on the first sale used books
High Prices $238.95 only
New Editions new 6 th $213.95 used 5th edition $81.78
Costly Bundles $213.95 with CengageNOW, Personal Tutor with SMARTHINKING, InfoTrac 2-Semester Printed Access Card Biology, 8e
[object Object],[object Object],[object Object]
Redefine the model and the “text.”
What makes a textbook open?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://creativecommons.org
[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
 
[object Object],[object Object],[object Object]
Download PDF or print Read online version Purchase printed copy
Purchasing a hard copy through print on demand publisher QOOP
Click here to print out Key term links to definition Navigate table of contents
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Publisher Student Professor Flawed Market Publisher Student Professor Open Textbooks
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[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],The same area
[object Object],[object Object],[object Object],[object Object],[object Object],Online: FREE PDF: $19.95 Print: $29.95
[object Object],[object Object],[object Object],[object Object]
Flawed Model Open Textbooks Students Bookstore Publisher Each textbook is bought and sold several times, but the publisher only profits on the first sale used books Students Bookstore Publisher The normal supply chain restored and publishers gain the opportunity to sell directly to students
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[object Object]
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[object Object],[object Object],www.studentpirgs.org/open-textbooks

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Open textbooks-presentation

  • 1. Geoff Cain College of the Redwoods www.studentpirgs.org/open-textbooks
  • 2. Godin, Seth. (2010) “The Coming Melt-Down in Higher Education (as seen by a marketer) http://sethgodin.typepad.com/
  • 3.
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  • 8. High Prices $238.95 only
  • 9. New Editions new 6 th $213.95 used 5th edition $81.78
  • 10. Costly Bundles $213.95 with CengageNOW, Personal Tutor with SMARTHINKING, InfoTrac 2-Semester Printed Access Card Biology, 8e
  • 11.
  • 12. Redefine the model and the “text.”
  • 13. What makes a textbook open?
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  • 20.
  • 21. Download PDF or print Read online version Purchase printed copy
  • 22. Purchasing a hard copy through print on demand publisher QOOP
  • 23. Click here to print out Key term links to definition Navigate table of contents
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  • 28. Publisher Student Professor Flawed Market Publisher Student Professor Open Textbooks
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  • 39. Flawed Model Open Textbooks Students Bookstore Publisher Each textbook is bought and sold several times, but the publisher only profits on the first sale used books Students Bookstore Publisher The normal supply chain restored and publishers gain the opportunity to sell directly to students
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